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The Thrive Diet: The Whole Food Way to Lose Weight, Reduce Stress, and Stay Healthy for Life by Brendan Brazier
About Brendan BrazierBrendan Brazier is one of only a few professional athletes in the world whose diet is 100 percent plant-based. He's a professional Ironman triathlete, bestselling author on performance nutrition, and the creator of an award-winning line of whole food nutritional products called Vega. He is also a two-time Canadian 50km Ultra Marathon Champion. Nominated in 2006 for the Manning Innovation Award, Canada's most prestigious award for innovation, Brendan was shortlisted for the formulation of Vega. In 2006, Brendan also was invited to address US Congress on Capitol Hill, where he spoke of the significant social and economic benefits that could be achieved by improving personal health through better diet. The focus of his speech was to draw attention to the role that food plays in the prevention of most chronic diseases currently plaguing North Americans. In 2007 Brendan returned to Capital Hill to lobby against the Farm Bill and was also named one of the 25 most Fascinating Vegetarians by VegNews magazine. Brendan has become a renowned speaker and sought-after presenter throughout North America, helping individuals and businesses thrive by sharing his dietary stress-busting program, the Thrive Diet.
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The Thrive Diet is a long-term eating plan that will help you develop a lean body, sharp mind, and everlasting energy, whether you’re a professional athlete or simply looking to boost your physical and mental health. One of the few professional athletes on an entirely plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance athlete. Brazier clearly describes why it’s easier for the body to utilize nutrient-rich foods in their natural state than refined, processed foods and how to choose nutritionally efficient, stress-busting whole foods to maximize energy and health. And because plant-based foods are more environmentally friendly to produce, you’ll also help the planet while improving your personal health.
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